Research and analyze an organization's 3BL and Stakeholders Paper

And analyze an organization's 3BL and Stakeholders - Research Paper Example Triple Bottom Line Analysis Profit In late 2012, 3M announced that, consistent with its marketplace presence and relevance building strategy, they would start aligning management and resources towards 5 groups of business including energy and electronics, safety and graphics, healthcare, industrial, and consumer. The conglomerate’s operation results have been managed based on the segment structure in existence throughout the year 2012. 3M results will be managed under this alignment on its coming into full effect by mid-2013. The conglomerate’s net income for 2012’s fourth quarter was $991 million compared to 2011’s fourth quarter net income of $954 million (Gibson 83). 4th quarter sales for 2012 increased by 4.2% to 47.4 billion from 2011, while there was a 4.3% growth in organic sales in local currency (Gibson 83). In this growth of organic local currency sales, the office and consumer segment led with an 8.7% growth; with increase in growth for office a nd stationery supplies, home improvement construction markets, and consumer healthcare. Graphics and display grew by 8.3% in organic local currency sales; with an increase in sales for commercial graphics, traffic safety systems, architectural markets, and optical systems (Gibson 84). In healthcare, the same grew by 5.9%, particularly in oral care, wound care, health information systems, and food safety. While transportation grew by 3.9% and communication and electronics grew by 1.8%, protection, security, and safety declined by 1.7%. For the entire 2012, 3M’s income stood at $4.444 billion in comparison to $4.283 in 2011, which was an increase of 6%. Sales also increased by 1% to 29.9% in 2012 as organic currency sales also increased by 2.6% aided by a 0.8% increase to sales, although currency effects saw a 2.4% reduction year-on-year (Gibson 85). From these results, it is clear that 3M is a highly profitable company that has seen growth in a period directly following the gl obal recession. Planet The first set of environmental goals released by 3M was in 1990 and since this period, they have managed to cut emission of Greenhouse gases worldwide by over 72%, a reduction by 96% of volatile organic compound emissions, and an 82% decrease in the use of energy (Bogdan 76). In line with this, the company has set new goals that they expect to reach by 2014. These goals include a reduction of 15% in volatile air emissions indexed to net sales from base year 2010, a 10% reduction in waste production indexed to net sales from base year 2010, and an increase in energy efficiency of 25% indexed to net sales from base year 2005 (Bogdan 76). In addition, 3M expects to reduce emissions of greenhouse gases by 5% indexed to net sales from base year 2006 by 2013 and the development of plans to conserve water where the company is located in water stressed areas with water scarcity. Since the inception of their new goals in 2005/2006, 3M has seen an 8.6% decrease in volat ile organic compounds, a well as a 9.2% waste reduction. They have also seen a 32% increase in energy efficiency, a 55% reduction in greenhouse gases, and a 100% development of their plans to conserve

World War III. Introducing C. Wright Mills and Goertzel Article Essay

World War III. Introducing C. Wright Mills and Goertzel Article - Essay Example Mills's collection market paper- back, The Causes of World War III, sold more than one hundred thousand copies to the civilians who were anguished by the Sputnik after they comprehended that the United States did not contribute to the campaign against the altering of the nuclear attack (Mills 32). In the book â€Å"The Causes of World War III†, it is noted that there was a â€Å"relentless thrust of assertion and a bludgeoning style, none of which affected the complexity of argument or the credibility of evidence†. According to Mills it was much easier for the Soviet Union to substitute the impassioned description for a thorough analysis. In spite of these weaknesses, Mills tries to view and compare the elites of United States and the Soviet Union in the year 1950. This is aimed at drifting and thrusting a force towards the war that was alleged to have affected the nations. In the year 1958, Mills describes that it was not evident that United States was ever going to en d the war with the North Vietnam or the Soviet Union. This was anticipated to the post World War II domination of the world strategies that were imposed by Americans and the Soviet Union and it was due to turn down. ... The explosion of the New Left movements in the 1960s is not only attributed to his art work alone, but they undoubtedly contributed to it. Mills' policies were not based on the prediction of the future, but the change that was to be inculcated. The New Left was often disparaged for not abiding by the policies that composed of positive proposals for change. Mills evaded the problem and through his pacifist manifesto of 1958, the radical, utopian demands, such as unilateral nuclear disarmament were combined with the practical modification that could easily be accepted by liberals. This included the recognition of Red China, the increment of foreign aid, and the enhancement of student interactions with the Soviet Union. Majority of the liberal reforms, were implemented making the book to yield not only in the promotion of specific policy proposals, but in shaping the zeitgeist of 10s prejudice. The potency and shortcomings of the New Left are projected in Mills’ polemical writing s (Mills 54). Facts Goertzel Uses Against Mills Analysis According to Mills analysis, there has been an introduction of the power elite in the 1960s. These are termed as the definitive assumptions, terminologies and research techniques. The objective approach of the examining group’s success is directed by the economic resources. The main principle of the sanction of power is the ability to maintain a balanced national income. The industrial complex is increasingly dominating the American nation. Goertzel states that there have been two main intervals of military upsurge during the last thirty years - the Vietnam War and the Reagan years. These upsurges are exceptional of the longer trend. These exclusions have been as

Organism Physiology Essay Example for Free

Organism Physiology Essay Introduction This paper will clearly display a diagram of an organism of the student’s choice. This organism will display all of the main structures of the primary organs by labeling. Careful research will exhibit the concepts of natural selection and adaptation. Selected organism will address the proper concepts that apply. Three physiological adaptions were investigated by the student. Upon conclusion of the student’s investigation, knowledge will grant the understanding of how physiological adaptions allow the selected organism to thrive in its ecological niche. The organism that was selected for this essay is the Fish. External Anatomy This diagram below was provided and reproduced with the kind consent of WWW.FLORIDA FISHERIES.COM. Florida Fisheries has developed and provided the illustration of the external detail breakdown of a largemouth bass fish as shown below: Explanation of why nuisance species like the Fish share an equal importance to the economy and to ecology. Fish evolution and adaption process has produced many species that are a great contribution to mankind in many aspects. INTERNAL ANATOMY There are many variations of fish; who are defined as animals. Fish represents the most common living vertebrates. Currently, there are an estimation of at least 25,000 species of fish who are living today and this number is growing. The cold-blooded fish have a backbone and fins. In  addition, fish breathe through an airway named gills. Fish have skin however, on top of the skin is scales. There are some fish who do not have scales; as catfish who only have skin. Fish are able to steer, stop, move, maintain their position and stop by using their fins. The location of these fins vary in different fish. As for the scales on fish they vary as well. Amazingly all fish have a slimy mucus covering that protect fish for obtaining infections. Fish are referred to as aquatic vertebrates and they have appendages which have gone through the adapted process over a set time frame for the purpose of swimming. Mastering their domain which is water have gained the attention of many scientist. Fish come in various sizes and colors and have hearty appetites which substantiates their ability consume a large variety of foods. Evolution and Adaption Process There are many different species of fish. The first fish were vertebrates which were labeled as Ostracoderms. These fish were evident during the Cambrian Period approximately 510 million years ago. These vertebrates became extinct when the Devonian period ended 350 million years ago. One of the distinct character traits of these fish were jawless and their primary home was always in fresh water. Another distinct trait was their size which measured less than 30 cm (1foot long). Their external appearance as a bony scales covering the entire body of the fish. Osteichtyes are a class of bony fish that exist about 20,000. This class of fish which has a history of more than 410 million years include: tuna, eels and many other varieties of bony fish. These fish ceased to exist when a class of large humongous fish like the Sharks, Whales, and Placoderms arrived on the scene. Evolution has proven for these fish to exist their lungs increased allowing these fish to develop a swim bladder. This evolution process allowed these fish to float in the water no matter how high the water is. In addition, this evolution became very evident in the fish lungs. There are many categories however the three major for bony fish are: lung, ray-fins, and lobed. Their existence depends on the type of water that they live in. When these fish live in fresh water the oxygen level must have at least ninety percent. Their physiological characteristics of these fish gills is to strategic conduct a gas exchange where these fish maneuver water across their blood vessels. This fish gills are a very important physical trait  which is covered by opercula. This part of the fish looks like large plates. Digestive, and circulatory systems of these fish operate with a heart that has only two chambers. Conclusion Fish are a proven great contribution to all of mankind. Their evolution has proven to be very successful for a proven source for all of mankind. Gaining a greater understanding of their past to present will establish boundaries to protect their ongoing evolution. Some of the concepts of adaption and concepts of natural selection of how these fish thrive in its ecological niche have been addressed. Reference 1. WWW.FLORIDA FISHERIES.COM 2. www.lookd.com/fish/evolution.html

Business Model Of Zara In The Fashion Industry Commerce Essay

Business Model Of Zara In The Fashion Industry Commerce Essay Established in 1975, Zara is one of the most successful retailers of todays world. Their clear focus and vision has made them to tap the power of the fashion. Operating in 62 different countries it has nearly around 2500 stores all over the world. Zara under the flagship of Inditex, (a holding company located in Northwest Spain) is a fashion imitator, it comprehends what its customers desire and then designs and manufactures according to their expectations. Zaras business working model is quite diverse from the other retailers; this makes them set out in the market. It has promoted the message of high fashion at a lesser cost across all countries through its unique and different selling techniques. The Sustainability of Zara Understanding and comparing the Business strategy and the financial differences of Inditex and its major competitor will help in understanding the sustainability of Zara in the international apparel market. Gap which is one of Zaras major competitors sells the same range of merchandise with a less trendy style. HM (Hennes and Mauritz) a threatening competitor too has been quick to internationalize, which allows them to gain sales in countries outside their native Sweden. HM also is more attentive when entering new markets and tends to enter one country at a time, as opposed to Zara who multitasks globally. Furthermore its been known that HM has 85% current assets in its business where as Zara has only 50% of current assets. This shows that Zara has more of fixed assets and its current assets are quite fast moving as seen in its business model. Spains well-liked brand Zara, aims to offer the latest catwalk style at the most affordable price. Zaras women and mens collection is divided into three categories. With a unique product strategy Zara comes up with 14,000 designs per year, with new designs appearing in the stores globally, twice a week.  It generally focuses on performing key activities differently in its supply chain which is 2-2.5 months that makes it sustainable and sets challenges for its competitors. The key factor that makes Zaras design sustainable is the wide assortments of whisking budget interpretations of catwalk products as customers these days prefer spending on education, healthcare, electronics and travel, then on clothing due to recession. Another factor that makes Zara prolonged is its store location and layout. Although products are at inexpensive rates, their aristocratic stores layout makes it feel exclusive as they are large, swish and centrally located. The company doesnt spend much on advertising as it believes to give the added value to their customers rather than spending on brand promotion. While its rivals start planning their lines on average nine months before they hit the shelves, Zara has a reputation for instant reaction to fashion trends and rapid restocking of stores. Zara can make on new line, from the initial concept to when it arrives in the shop, in just three weeks. In addition the  Zara technology makes the designers in daily contact with store managers, discussing which items are most in demand and which are not. (Bmelie, 2006). Zara recruits talented young designers and trains them to take swift decision. This way it has re-thought the fashion business and developed into a concept of its own and its efforts are therefore focused on reducing the time between design and sale which means that its production cycle is entirely different from fashion sector norms. The focus on market changes means that 85 percent of products are manufactured in the season they are sold. The Retail Environment In the retail environment, the cycles of products, sales volume and analysis and direction of locations are conveyed to the designers by store manager and sals associates so that Zara designers in Spain can quickly respond to customers preferences during seasons. Moreover, no stock holding concept has seen to be the most outstanding idea of Zaras retailing strategy while rest of fashion retailer keep conducting traditional function of buying and holding stock. This strategy indicates that Zara requires a speedy interaction with current fashion trend. All new items are introduced twice a week and presented in store shelves in only two weeks. Reducing the cost by controlling stock improved Zaras earnings and retailing efficiency. In terms of manufacturing, Zara sources grey fabric to get the most flexible in-season updating, and to turn it into various kinds of garments very easily. In addition, the best benefit is that grey fabric suits for its basic black collection. Additionally, Zara buys fabric: un-coloured and semi-processed one based on the immediate their designers need which colours up close to the selling season, couple with making the clothes itself. These help Zaras manufacturing fast, no more than few days, while other competitors companies take up to months (Dutta, 2002). Thus, Zara is competent to develop a new product line within three weeks. (Michael A. Hitt, 2008)(Ghemawat, 2003). Zara has excellent international strategies both in manufacturing and retailing which been organized and conducted well leads Zara become one of most successful case in fashion industry.   Customer orientation and the paramount suppleness form the bases of Zaras business model. Its 480,000 square meter centralized distribution system is capable of handling 60,000 garments per hour. The market clothing is always in development and movement. The distribution channel is the network which links producers with users yet international distribution strategies are difficult to manage since distribution structures differ from one country to the next (Keegan Green, 2003). Below is the model depicting the factors on which one can determine the sustainability of Zara. The Win- Win Strategy Discussed below are the ways in which Zara has shown its influence on the retails brands and the fashion market. These impacts can be seen as affirmative as well as negative. In the high-speed racing with fashion industry, there is no one that is better than ZARA. So what makes Zara a true winner amongst others? The answer is: Zara has highly affected the fashion industry in a short span of time. It has fashioned a position for itself in the middle of the crammed full retail market. There are a number of key positive influences of Zaras model in fashion industry. Firstly, Zaras highly effective supply chain can get product to store in a week, whereas traditional clothing retails spend more time, usually one or three months. This provides customers with latest collections each time they visit the store and also more options to pick from. Secondly, Well-developed IT syste has certain benefits: it increases productivity, which accelerates to improve quality, increases the work intensity and the complete IT system provides the software support for the successful operation in the fashion industry. Zaras successful business model not only maximizes the profit and saves time but also they provide an excellent business example for the whole fashion industry. Finally; Zaras successful business strategy provides as a study example for the other fashion companies around the world. For example, Chinas famous fashion brand -Metersbonwe, follows Zaras model. In 2009, Metersbonwe costumes opened Terminal Direct-oriented work, which was a huge adjustment to their retail network and for which they spent nearly one billion Yuan in a nationwide purchase. As the proverb goesevery coin has its two sides, there are some unconstructive impacts of Zara in fashion industry. First of all, confronted with such a thorny issue, Zara has been accused of flagrant pricy, which it denies. And theres perhaps a certain amount of snobby in the implication that a company from an obscure corner of northern Spain has no right to ape catwalk styles (Mark Tungate, 2005). In addition, Zaras design, they directly collect and copy the new fashion information all over the world through the network. Zara might require paying a large compensation due to Plagiarism problem. This has seriously affected the integrity of the fashion industry. US market poses as a big unique challenge for Zara, as its not able to have the same impact over America as it has on the rest of the world. In the present highly fragmented nature of fashion retailing it has become necessary for Zara to differentiate itself from its competitors in the North American market. All these difficul ties oppose Zara to establish themselves in the culturally diverse background and to have an impact on the US market. Conclusion Giving a tuff competition to the luxury brands such as Dior, Channel, Armani and many others Zara is entering into the luxury brand market through its branding and marketing strategy. It dresses women, men and kids in a sexy retail environment which might appear to look quite expensive and exclusive than what it actually is. A well-known U.S publishing institution; in one of their releases referred to a very remarkable concept: fast fashion, and predicted that Zara will be the consumer trend for the next decade. Nevertheless, under the economic crunch, Zara is facing unprecedented competition and challenges in global fashion market. It truly is a global fashion brand and the day is no far when it will be considered as a fashion icon in the fashion industry. Journal Articles from electronic source Expansià ³n-Empresas. 2003. Spains Best Brands. Available at http://www.brandchannel.com/features_effect.asp?pf_id=197 [Accessed on 9th January 2010] Baiidu. 2010. Available at: http://baike.baidu.com/view/ [Access on 7 January 2010] Virki, T., 2009. World teens cutting spending on clothes, games. Available at http://uk.reuters.com/article/idUKTRE58E6CQ20090915 [Accessed on 10th January 2010] Books Jackson, T. and Shaw, D. (2001) FASHION BUYING AND MERCHANDISING MANAGEMENT. PLGRAVE Publish. Pp: 114-115 120 -127 134 174-176 Hines, T. and Bruce, M. (2007) Fashion Marketing Contemporary issues. Elsevier Ltd. pp 28-33 40-50 55-61 Keegan, W.J. Green M.C. (2003) Global Marketing 3rd edition, New Jersey, Prentice Hall. Journal Articles Ying,F., Carmen, L. 2009. Internationalization of Spanish brand Zara. Emerald Journal article, Vol.13 No. 2 Mazaira, A., E. Gonzalez, Avendano. R. The role of marketing communication on company performance. Emerald Journal Article, Vol 10 No.3 Online Newspaper Articles James.H. 2008, Zara is now bigger than Gap, Telegraph [Internet] 17th August. Available at http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2794912/Zara-is-now-bigger-than-Gap.html [Accessed on 10th January] [emailprotected] 2002 The Speed of Fashion [online]. Available from: http://www.3isite.com/articles/ImagesFashion_Zara_Part_I.pdf [Accessed 13 January 2010] CNN. 2001 a Spanish success story [online]. Available from: http://edition.cnn.com/BUSINESS/programs/yourbusiness/stories2001/zara/ [Accessed 14 January 2010] ICMrinda organization. 2006. Available at http://www.icmrindia.org/casestudies/catalogue/Operations/OPER055.htm. [Accessed on 8th January 2010] Images http://alwaysnewmistakes.files.wordpress.com/2008/06/zara.jpg http://lh5.ggpht.com/vincent.vanwylick/SBb7__KLLnI/AAAAAAAAAlo/40-BFhhw2U8/Zara%20versus%20HM.jpg publications Inditex. 2008. Annual report 2008 Zara. Available at http://www.inditex.com/en/shareholders_and_investors/investor_relations/annual_reports [Accessed on 11th January 2010] Marketing good businesss even better. 2008. The story of Zara. Published by Sister Pblications. Available at http://www.uniquebusinessstrategies.co.uk/pdfs/case%20studies/zarathespeedingbullet.pdf [accessed on 5th January 2010] http://www.shoppingnsales.com/wp-content/uploads/2009/06/20090624-zara-sale.jpg http://vuesociety.com/wp-content/uploads/2009/06/zara.jpg http://www.techo.com/media/gallery/original/Zara_CZ_04_001.jpg

Effective Cancer Screening Methods Essay -- Health, Screening, Early

Effective cancer screening methods are used to detect or identify the presence of a specific cancer before the individual displays any symptoms of cancer. Early detection of a cancer through screening can save the life of a person who may have died without screening detection. Early detection of cancer can also provide a less costly and more effective treatment than if the cancer progresses requiring more advanced or drastic treatment. Screenings tests for the more common cancers such as breast, colon, prostate or cervical can be non-invasive or only slightly invasive. The majority of screening procedures are non-invasive which is more cost effective, patient convenient, and does not require any patient aftercare. Screening tests usually have a recommended age and frequency. As people age there is a higher risk of cancer and more screening is recommended. There are some considerations on whether to screen or not to screen such as; is the cancer common or fatal, are there detectable symptoms, and how reliable are the test results (Bast, 2000). There are currently two slightly invasive screening tests used to detect prostate cancer. They are the digital rectal exam (DRE) and the prostate-specific antigen blood test (PSA). The DRE is a quick exam that can check the prostates health. A doctor inserts a gloved and lubricated finger into the rectum to feel the back portion of the prostate for size, irregularity or abnormal areas. DRE is the only method in which a physician can physically examine the prostate gland. If a doctor does find an irregularity the conclusion is not necessarily prostate cancer, but a reason to pursue diagnosis (Bast, 2000). â€Å"Prostate-specific antigen (PSA) is a protein produced by cells of the prostate g... ...te posts coated with antibodies that bind to tumor cells. When blood passes across the chip, cancer cells stick and stains make them glow for easy detection† (Prostate.net, n.d.). This blood test could possibly eliminate tissue sampling and imaging scans (Prostate.net, n.d.). EN2 is a new prostate cancer test measuring the EN2 protein in urine. â€Å"The study found that testing for the protein could accurately identify 66% of men with prostate cancer, and correctly rule out the disease in almost 90% of men without the disease† (National Health Service, 2011). The cases of prostate cancer were confirmed with a biopsy. The University of Surrey, UK studies confirmed that â€Å"even if the EN2 test performs well in larger scale testing, the test would not necessarily replace PSA testing† (National Health Service, 2011) but could be used with PSA (National Health Service, 2011)

Personal Space in a Digital Age by Robert Sommer Essay -- gender, space

Robert Sommer, author of the text. Personal Space in a Digital Age suggests a relationship between age and gender in determining of personal space. He explains, â€Å"It has been interesting to observe personal space enter the popular culture. Airlines advertise more of it in their seating, homeless shelter residents complain that they have too little of it, and corporate training manuals warn employees to respect each other’s personal space. What is clear is that the concepts of personal space and interaction distance have lasted four decades and show no sign of disappearing even in a digital age when communication is increasingly aspatial.† Although most people feel bothered about questions of personal space, gender and age determines when a person begins to feel uncomfortable because psychology explains that people care who is in their space, because that researchers have proved that gender and age matters, because age research proves that when their personal space by both older or younger people they feel uncomfortable, and because the research on gender proves that when people are invaded by the opposite sex they also feel uncomfortable. Personal space has many factors that affect how different people react such as their culture, gender, race, age, etc. (The Development of Personal Space in Primary School Children - Springer 195). Personal space is when someone feels uncomfortable in his or her own space or bubble (Personal Space 1). People call their space a bubble so when someone gets to close it might pop (Wells 1). One-person controls how big or small the bubble is (Wells 1). There are four areas that break down space (Igarashi, Stade, and Vriens 4). Internal, mental, physical, and spiritual are the four boundaries that de... ...ells, Meredith M. "Measuring Personal Space." Psychology Teacher Network. N.p., 2002. Web. 15 Nov. 2013. 0CCkQFjAA&url=http%3A%2F%2Fwww.apa.org%2Fed%2Fprecollege%2Fptn%2F20 02%2F01%2Fissue.pdf&ei=ClSGUvXYMJCqkAfolIBY&usg=AFQjCNHZbzD_daKQY iRO5yr6xflgycn6Qg&bvm=bv.56643336,d.eW0>. Widang, Ingrid. "Patients’ Conceptions of Integrity." N.p., 2007. Web. 13 Nov. 2013. =0CDQQFjACOAo&url=http%3A%2F%2Fwww.diva- portal.org%2Fsmash%2Fget%2Fdiva2%3A4541%2FFULLTEXT01.pdf&ei=00GAUu2t OaPsyQGGuoFY&usg=AFQjCNE1Ifvl9dYscCwBYtqrRNaLA4u12Q>. Wolchover, Natalie. "Why Do We Have Personal Space?" Web log post. Live Science. Natalie Wolchover, 6 June 2012. Web. 3 Nov. 2013. personal-space.html>.

Product Market Analysis Essay

In 1873, Adolph Coors and Jacob Schueler, both German immigrants established Golden, Colorado brewery. In 1880, Coors bought out his partner and became the sole owner of Coors Brewing Company. Today Molson Coors Brewing Company is the third largest brewing company in the United States (Molson Coors, 2013). In 1990, Coors Brewing introduced Coors Rocky Mountain Spring Water. The product was short lived and was taken off the market in 1992 after only two years. There are a few problems with the marketing and advertising of this product. To remarket this product I would start with the use of various types of media communication. Television, radio, magazine, and other social media outlets would be take advantage of. Television and radio commercials will be broadcast during sporting event on the major sports networks. The focus on the sports and outdoor community will be the main target. The Coors Company did not target these markets with their product. Magazines advertisements will be added to outdoor and sporting magazines. The product will be advertised on social Medias such as Facebook and Twitter. Facebook also gives the option of paying for more advertisement. This can triple the products reach more than 1000 different views a day. The advertisement for this product was limited to television and magazines. The problem with the television is that Coors was tried to target their beer drinking customer. The times the commercials were aired were during the same times that beer commercials. The customer base that they were reaching limited the exposure. That consumer base is not interested in the Rocky Mountain Spring Water unless is has the rest of the ingredients in it. The big issue that this product has is in the name. Coors Rocky Mountain Spring Water makes you think of the alcoholic beverages that they are known for. This alone discouraged those who do not drink or those too young to drink. In 1987, the average person would consume 4.5 gallons of bottled water per year. That grew in 1997 to 12.7 gallons per person. There an no reason why with that much increase in the consumption of bottled water this product did  not take off (Natural Resource Defense Council, 2013). This product has a simple fix. First, it is important that we change the name of the product. At the least drop the Coors of the name, Rocky Mountain Spring Water. This will still bring in the loyal customers to the Coors product. Any true fan on Coors will remember that Coors is made by Rocky Mountain Spring Water. This will also disassociate the product from the alcoholic beverages. The original product was bottled in glass bottles. This could also hinder the sales of the product. The glass bottles are heavy and harder to store. Change the glass bottles into plastic bottles. This will cut down on the price of the product and make it easier to carrier. The next step would be to us media to get the product out to the public. We need to bring more advertisements to television and radio during sporting events. Advertising online can be done in many different ways. There are ways to reach online customer by e-mail or online advertisements. Facebook, Netflix, and a podcasts offer advertisements during interaction with their services. Online magazines and newspapers also offer advertisements while on the websites. Facebook has more than one billion people who us its services monthly. People spend an average of six hours and 35 minutes a month. Because of the way Facebook works it has a 94% targeting accuracy. This is highly effective when trying to reach the target market (Facebook, 2013). Internet radio is a great way to reach people. Internet radio accounts for 23% of the average weekly listening time among consumer between the ages of 13 and 35. 49% of US consumers listen to Internet radio 30 minutes prior to going into a store and the average online listener will listen almost 12 hours a week (Factbrowser, 2013). All these things I have listed will help to increase the public awareness for the product. The more the public is aware of the product, the more attention it will receive. In 2012 9.67 billion gallons of bottled water was consumed in the U.S. That was up from the 9.1 billion gallons that was consumed in 2011. Despite the efforts of some activist people are still turning to bottled water, and it is showing in the marketplace. References Facebook. (2013, Summer). The Power of Facebook Advertising. Retrieved from https://www.facebook.com/business/power-of-advertising Factbrowser. (2013, Fall). Research discovery engine. Retrieved from http://www.factbrowser.com/tags/radio/?page=2 Molson Coors. (2013, November). MolsonCoors. Retrieved from http://www.molsoncoors.com/en/Index.aspx Natural Resource Defense Council. (2013, July 15). Bottled Water. Retrieved from http://www.nrdc.org/water/drinking/bw/chap2.asp